Notes: The game layer on top of the world

August 8, 2013

This is a set of notes taken from TED Talk given by Seth Priebatsch, founder of SCVNGR and LevelUp, called The game layer on top of the world.

  • Last decade was the decade of social, where the social layer was built. The next decade will be the decade where the “game layer” is going to be built.
  • The social layer is about connections. Already “owned” and built by Facebook and there is little more to innovate.
  • The game layer is about influence.
  • He mentioned 4 game dynamics, each one followed by 3 examples: one more traditional, one extracted from games, and one that could be improved.
  • Appointment dynamics
  • Happy hours, is the most popular form of appointment dynamics.
  • Farmville, return to the game every 12-24 hours to water the crops.
  • Vitality.
  • Influence and status
  • Platinum Credit Cards.
  • Modern Warfare Levels.
  • School Report Cards.
  • Progression dynamics
  • LinkedIn profile completion progress bar.
  • World of Warcraft.
  • Rewards on SCVNGR.
  • Communal discovery
  • Digg, the community discovers good content.
  • McDonalds Monopoly, collecting game pieces.
  • DARPA Balloon game, find balloons across USA.

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